The I-AID project aims at empowering adults to deal with situations of excessive preoccupation with Internet/screen abuse (known as Internet Addictive Behaviour – IAB), equipping them with the skills and the tools to modify their behaviour. It draws on contemporary research findings and considers that Internet/screen overuse is not a “childhood or adolescent disease” but also a growing risk among adults.
The project targets the ADULT sector directly, by providing a well needed training/coaching programme to deal with a very real and somewhat underestimated problem to the adult population, delivered in an engaging social learning environment and built around the concept of learner motivation.
The project goes even further by helping those that have reduced their screen time to avoid relapse. Retention units will be delivered to their inbox and carefully designed to remind adults of the drawbacks of excessive Internet use and to give them tools to moderate screen time.